New production and advertising strategies

An English dialogue about business modernization.


Bill Tapscott and Gary Mann are discussing some new production and advertising strategies.

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Play Dialogue

Bill Tapscott: Hello, Gary. How are you?
Gary Mann: Fine! And yourself?
Bill Tapscott: Can’t complain. Did you have time to look at my proposal?
Gary Mann: No, not really. Can we go over it now?
Bill Tapscott: Sure. I’ve been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment is long overdue.
Gary Mann: How much will that cost?
Bill Tapscott: We have several options ranging from one hundred thousand dollars all the way up to half a million.
Gary Mann: OK. We’ll have to discuss these costs with finance.
Bill Tapscott: We should also consider human resources. I’ve been talking to personnel as well as our staff at the factories.
Gary Mann: And what’s the picture?
Bill Tapscott: We will probably have to hire one or two engineers to help us modernize the factory.
Gary Mann: What about advertising?
Bill Tapscott: Marketing has some interesting ideas for television commercials.
Gary Mann: TV — isn’t that a bit too expensive for us? What’s wrong with advertising in the papers, as usual?
Bill Tapscott: Quite frankly, it’s just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors.
Gary Mann: Will we be able to afford all this?
Bill Tapscott: I’ll took into it, but I think higher costs will be justified. These investments will result in higher profits for our company.
Gary Mann: We’ll have to look at these figures more closely. Have finance draw up a budget for these investments.
Bill Tapscott: Will do.